Our Story

Founded in 1990 as an international, educational publishing company, Hair's How and HairsHow.us have become the No.1 choices for education and inspiration, with millions of beauty pros accessing our hugely popular website, reading our new HOT by Hair's How magazine and leveraging the artistic and technical information provided by our mega-successful styling book (with step-by-step booklet) series.

HairsHow.us

• World-Class Styles: The most complete and searchable hair gallery on the web with 100,000+ images from celebrity and international stylists.
• Transcendent Vision: Advice, ideas and important elements from our experts and our customers.
• Interactive Tools: Digital magazine, articles on style-related topics, forums, contests and hair galleries for our viewers to have the ultimate styling experience.
• Easy & Secure Shopping: Order our current magazine issue or past issues, styling books, a wide range of beauty and styling supplies, gift certificates, and more.

What Makes HAIR'S HOW Books Unique

ADVERTISING - Strategic AD Placements

In addition to custom placement in terms of the front, back or middle of our print edition, HOT magazine also offers specific segment placements to enable you to capture the undivided attention of your targeted readership.

What Makes Advertising with Hair's How So Effective?

• 70,000 print plus 72,000 digital bi-monthly circulation to Salon owners, Spa owners, Barbers and Beauty Schools. Advertisers reach their targeted market on a bi-monthly basis.
• Anticipated by salon professionals due to our upscale collections, latest trends, interviews with famous stylists, step-by-step education.
• HOT by Hair's How beauty magazine distributes 7,000 additional print copies per year at trade shows and special events, including the North American Hairstyling Awards (NAHA).

HOT by Hair's How Magazine Distribution

Print:
70,000 Regular Print Distribution
57,500 Mid- and High-end Salons
12,000 Beauty School Students
500 Beauty Distributors/Companies

Digital:
115,000 Unique Visitors per issue

Total Distribution Per Issue: 185,000